First and unique concept store of Georgia-inspired fashion located in the heart of Tbilisi

IERI store is a multifunctional concept-store of Georgia inspired fashion founded in 2019, in collaboration of Anka Tsitsishvili, well-known fashion expert, as a creative director and a buyer of IERI store and Sofia Guguberidze, an international expert in luxury business management, as a project director.

                                                                        “It all started with a word”

In the beginning was the Word, and in the case of IERI store that is literally like that. Our founder Teymuraz Guguberidze had a big dream to create something special to celebrate Georgian identity. A dream that turned into a very beautiful and meaningful project — a hand- crafted and painted ABC-book.

  The dream grew into a vibrant idea: to create a place that shows the true spirit of Georgia. A country that mixes its modern side with deep-rooted cultural traditions and natural beauty. The vision became – a space where Georgia's present meets its past, through fashion, art, craftsmanship, and gastronomy. The journey to realize the dream began with the establishment of a Concept Store, showcasing the works of Georgian fashion designers, or in essence, Georgia inspired fashion.

 The store's name can’t be translated from Georgian to English in just one word. IERI — means look, appearance, image, and attitude.

 The primary objective of the store has been to reshape the conventional image of the country and foster growth in the fashion retail sector. It stands out as the first to unite a majority of Georgian brands in a singular, exceptional space. This space is more fittingly described as an 'inspiration spot', rather than merely a concept store.

 We represent more than 35 designers and artists who are initially from Georgia or who have found their inspiration here: Aleksandre Akhalkatsishvili, Aleksander Siradekian, Anouki, Berhasm, Babukhadia, Chubika, Crosty, Dalood, Eshvi, Five To Ten, Gvasalia, Idee Fixe, Ingorokva, J.Kim, Keburia, Kokosha, Lado Bokuchava, Le Chic Radical, Liya, Liliarchives, Muzaradi, Mulberry, Ninola, Prenom, Sidonia Nun, Situationist, Sofio Gongli, Sheidish, Tatuna, Tiko Paksa, Tutu/Cosmonaut, Thenaunes, Tati York, Teyo, Zarqua Collection, 0711. London-based David Koma and Tata Naka joined in Fall-Winter 2019/20 season and are presented at the IERI store exclusively in Georgia.

IERI store also presents several Georgian beauty brands such as Kash Kash self-care products and Kaveuli perfumes, as well as Handcrafted Traditional Khevsurian jackets, a collection of antique carpets, home decor objects, books, and other Georgia-inspired gifts.

Georgian-inspired fashion history

The Great Silk Road covered Georgia from the VI till the XIV century. In the 1920s, Tbilisi-born painter and entrepreneur Ilia Zdanevich designed patterns for Chanel's famous tweed fabrics. And Georgian beauties Meri Shervashidze, Melita Cholokashvili, and her daughter Lilia Zelenskaya and Rima Eristavi worked for Gabrielle Chanel as models. In 1989 Rei Kawakubo, the owner of a fashion brand, Comme des Garcons, came to the wine region Kakheti in Soviet Georgia to shoot her fashion story for SIX Magazine together with Brian Griffin. And some famous paintings of Niko Pirosmani are a part of Kawakubo’s Dover Street Market interior in London now. Antonio Marras dedicated his Spring-Summer 2016 collection to famous Tbilisi-born filmmaker and artist Sergey Parajanov. In June 2017, Georgia was invited as a Guest Nation to the 94th edition of the Pitti Uomo exhibition in Florence. And Mercedes-Benz Fashion Week Tbilisi is considered the world’s most inspiring and creative fashion week regarding talents and ideas presented on the runways. And, of course, well-known revolutionaries of the fashion world — Demna & Guram Gvasalia, who are of Georgian origin.

And these are just a few examples of the huge connection Georgia has always had with the world of the fashion industry.

For any inquiries, please, contact Liza Eliava
Communication and PR Manager of IERI store
press@ieristore.com
+995 599 221510
ieristore.com
Instagram: @ieri_store